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Research papers

Transfer of business intelligence requires further specialisation

Agencies specialising in pharmaceutical market research are operating in an increasingly complex market, a trend which is expected to continue as the healthcare environment evolves. The purpose of this paper is to bring forward the hypothesis that to...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Christian Savelkouls, Craig Granowitz
June 1, 1995
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Citation

Savelkouls and Granowitz (1995a, June 01). Transfer of business intelligence requires further specialisation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transfer-of-business-intelligence-requires-further-specialisation